PIERRE FABRE MIDDLE EAST
17-18 MARCH 2022
BUILDING ON THE SUCCESS OF THE VIRTUAL CONVENTION ORGANIZED BY LOUIS BAZ CREATIVE EVENTS (LBCE) DURING THE COVID-19 PANDEMIC IN 2021, PIERRE FABRE DECIDED TO HOLD THE 2ND EDITION OF THE MIDDLE EAST MEDICAL CONVENTION AS A LIVE, IN-PERSON EVENT IN LUXOR, EGYPT IN MARCH 2022.
The purpose of the convention was to present the latest innovations and services developed by Pierre Fabre, a leading pharmaceutical company based in Toulouse, France to over 200 dermatologists from the Middle East and GCC region.
As the first in-person event after the covid-19 pandemic, the main challenges were to:
To achieve these goals and based on the event tagline “BUILT ON STRONG ROOTS”, LBCE implemented several strategies. One of the first strategies was concept creation. The team developed the overall concept of the event to ensure that it was engaging and memorable for attendees. This included creating a catchy "Save the Date" trailer to invite guests and an invitation card that featured hieroglyphs printed on papyrus to reflect Egyptian civilization and culture.
To provide guests with all the necessary information about the convention, the team also developed a dedicated webpage with an online registration form for easy access and convenience. Additionally, transportation was arranged for guests, with buses picking them up from the Luxor International Airport and to the hotel. At the hotel, an Express check-in service was arranged, allowing guests to check in quickly and enjoy a refreshing welcome drink, the "Karkadé," an Egyptian specialty.
The conference set-up included a huge LED screen and LBCE focused on creating stunning animations to impress the guests. The outdoor gala dinner took place at Medinet Habu, just in front of the temple, giving attendees a one-of-a-kind and memorable dining experience. Entertainment was provided by a soprano opera and classical singer, who brought her band with her from Beirut to Luxor, especially for this occasion.
On the last day of the event, LBCE scheduled a tour for the guests to visit the Valley of the Kings and Hatshepsut Temple. The group was transported by boats to the west side of the Nile, where they were able to explore the ancient tombs and marvel at the impressive architecture of the Hatshepsut Temple.
After the tour, the guests were transported back to the hotel by bus. The doctors were extremely happy with the tour; it allowed them to experience the rich history and culture of Egypt firsthand and helped to make it a truly memorable experience. This was a perfect way to end the event, and it gave the guests a deeper appreciation for the theme of "BUILT ON STRONG ROOTS" that LBCE had emphasized throughout the event.
To ensure the success of the event, the team took a hands-on approach in the planning and preparation process. This included several trips to Luxor to visit and evaluate potential venues, as well as staying overnight at several hotels to experience the amenities and services personally. They also carefully tasted the food and chose the best menus. To guarantee they had the best suppliers, the team also made several trips to Cairo to meet with different vendors and make selections. This also required renting a car and driving 700 km from Cairo to Luxor with many event materials such as flags, branding items, and decorations. They also sourced and produced some items outside of Egypt and shipped them to Luxor.
All these actions were taken to ensure a successful event, with a well-planned setup, high-quality materials and services, and a smooth experience for the attendees. This attention to detail, flexibility and dedication to quality are the key factors that allowed us to deliver a successful event that exceeded the client's expectations.