19.8 BEIRUT GLOBAL SPORTS CHALLENGE

Client

TOGETHER LIBEIRUT

Event Date

JUNE 2021

Location

BEIRUT, LEBANON

IN AUGUST 2020, A DEVASTATING EXPLOSION OCCURRED IN THE PORT OF BEIRUT, CAUSING WIDESPREAD DAMAGE, AND LEAVING MANY FAMILIES IN NEED OF SUPPORT. IN RESPONSE, WE ORGANIZED A FUNDRAISING EVENT FOR TOGETHER LIBEIRUT WITH THE GOAL OF RAISING FUNDS TO SUPPORT THESE FAMILIES THROUGH A SERIES OF SPORTS CHALLENGES.

Objective

The primary objective of the 19.8 Beirut Global Sports Challenge was to raise funds to support families affected by the Beirut port explosion through a series of sports challenges.

 

Why 19.8?

19.8 is a symbolic number that represents the area of Beirut and all the sports challenges had to be linked to this number.

Challenge

Organizing a fundraising event that would capture the public's attention and generate support for the cause. Motivating people to participate in the event and raise money for families in need. Managing the logistics and coordination of the event.

Solution

We organized a series of sports challenges primarily at the ATCL club to foster a sense of unity and solidarity among participants and members.

More than 10 different sports were represented in the Beirut Global Sports Challenge. This allowed participants with different interests and skill levels to get involved and show their support for the cause. Additionally, having a variety of sports helped to generate more engagement from the public, leading to a greater impact in raising funds for the affected families.

We also launched a comprehensive marketing and communications campaign to raise awareness of the event and the cause it supported, utilizing various media channels such as social media, local media, and PR efforts.

We made sure that all logistics and coordination needed for participants were in place at the different locations.

Results

For a first edition, the 19.8 Beirut Global Sports Challenge was a resounding success, raising over $100,000 to support families affected by the explosion. The event generated a sense of solidarity among participants and attracted a diverse range of participants, from families and children to competitive and professional athletes. Additionally, it helped raise awareness of the ongoing needs in Beirut and brought the community together during a time of crisis.

GALLERY

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