IN AUGUST 2020, A DEVASTATING EXPLOSION OCCURRED IN THE PORT OF BEIRUT, CAUSING WIDESPREAD DAMAGE, AND LEAVING MANY FAMILIES IN NEED OF SUPPORT. IN RESPONSE, WE ORGANIZED A FUNDRAISING EVENT FOR TOGETHER LIBEIRUT WITH THE GOAL OF RAISING FUNDS TO SUPPORT THESE FAMILIES THROUGH A SERIES OF SPORTS CHALLENGES.
The primary objective of the 19.8 Beirut Global Sports Challenge was to raise funds to support families affected by the Beirut port explosion through a series of sports challenges.
19.8 is a symbolic number that represents the area of Beirut and all the sports challenges had to be linked to this number.
We organized a series of sports challenges primarily at the ATCL club to foster a sense of unity and solidarity among participants and members.
More than 10 different sports were represented in the Beirut Global Sports Challenge. This allowed participants with different interests and skill levels to get involved and show their support for the cause. Additionally, having a variety of sports helped to generate more engagement from the public, leading to a greater impact in raising funds for the affected families.
We also launched a comprehensive marketing and communications campaign to raise awareness of the event and the cause it supported, utilizing various media channels such as social media, local media, and PR efforts.
We made sure that all logistics and coordination needed for participants were in place at the different locations.